Privacy Policy

Root & Fray PLLC

Privacy Policy

Effective Date: 01.31.2026

Root & Fray PLLC is committed to protecting your privacy and maintaining the confidentiality of personal information collected through this website.

Information We Collect

When you visit this website, we may collect:

  • Name and contact information voluntarily submitted through forms

  • Email address if provided

  • IP address

  • Device and browser information

  • Website usage data (pages viewed, time spent, referring URLs)

  • Interaction data related to advertising or website engagement

Providing personal information through this website is voluntary.

How We Use Information

Information collected may be used to:

  • Respond to inquiries

  • Schedule consultations

  • Improve website functionality and performance

  • Analyze website usage

  • Measure advertising effectiveness

  • Comply with legal obligations

Submission of information through this website does not establish a therapist-client relationship.

Cookies, Analytics & Advertising

This website uses cookies and similar tracking technologies.

We use Google Analytics to collect aggregated data about website traffic and user behavior. This may include IP address, browser type, device information, and pages visited. Data is used to evaluate and improve website performance.

We also use tracking technologies provided by Meta (including the Meta Pixel) to measure advertising effectiveness and deliver relevant marketing content. Meta may collect or receive information from this website and combine it with other information in accordance with its own privacy policies.

Root & Fray PLLC does not control how third-party platforms use collected data.

You may:

  • Adjust cookie settings through your browser

  • Opt out of Google Analytics using Google’s opt-out browser add-on

  • Manage advertising preferences within your Meta (Facebook/Instagram) account settings

HIPAA Notice

Information submitted through this website is not considered protected health information (PHI) until a formal therapist-client relationship has been established. Once services begin, your information is protected under applicable federal and state privacy laws, including HIPAA, and you will receive a separate Notice of Privacy Practices.

California Privacy Rights & “Do Not Sell or Share”

If you are a California resident, you may have the right to:

  • Request access to personal information collected

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising

Root & Fray PLLC does not sell personal information for monetary compensation. Certain advertising technologies, including Meta Pixel tracking, may be considered “sharing” under California law.

To exercise your rights, submit a request via email at office@rootandfray.com or by phone at 904.909.0389.

Data Security

Reasonable administrative, technical, and physical safeguards are implemented to protect personal information submitted through this website. However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Contact Information

Root & Fray PLLC
E. office@rootandfray.com
P. 904.909.0389